Stop fighting your finances.
Rewire how you handle money.
You know where you want to be, we guide you through the moves to get there.
Why PsyFi is different from generic AI finance advice.
A patent-pending AI engine, an academic advisory board, and a portion of every subscription funding ongoing psychology research.
Scientific Advisor
Prof. Michael Inzlicht
Director of the Work and Play Lab at the University of Toronto, Rotman School of Management, and the Schwartz Reisman Institute of Technology and Society
Self-control, motivation, and how people close the gap between what they intend and what they actually do. This is exactly the science financial tools have been missing.Meet the advisor & read the science →
What we've built
The science, codified into coaching
Patent-pending AI engine with utility patents filed in the US, EU, and Canada.
85+ behavioral techniques codified, including loss aversion, implementation intentions, commitment devices, and future-self framing.
A portion of every subscription funds ongoing psychology research with academic collaborators.
Built for continuity, not one-off prompts. PsyFi continuously learns from connected account behavior instead of relying on ad-hoc file uploads.
How PsyFi works
Link accounts, uncover patterns, follow your personalized plan.
Step 1
Connect & Assess
Link accounts securely. Complete our goals and personality quiz to map your money psychology so every insight fits you.
Step 2
AI Analyzes Your Financial Behavior
Our patented AI engine scans patterns, biases, habits and leaks across spending and investing e.g. flagging $200/mo subscription creep or late-night shopping due to emotional triggers.
Step 3
Get Your Personalized Action Plan
Receive a tailored roadmap with real-time nudges, coaching, and habit streaks. Users cut financial slip-ups 40% and reach goals faster.
Willpower runs out. Behavioral science doesn't.
We put over 85 proven behavioral techniques to work on your real account data, including loss aversion, implementation intentions, commitment devices, and future-self framing.
Save
Save more without feeling deprived
Invest
Invest with clarity and fewer mistakes
Build Wealth
See your path to long‑term wealth
Tools that make your financial journey friction-free
Every tool we build exists for a single purpose: to close the gap between your intentions and your actions.
Catch Your Blind Spots
PsyFi detects the patterns behind your spending, stress triggers, subscription creep, payday overspend, and late-night impulse buys, before they derail your goals.
Get StartedAI Coaching
Intelligent coaching agents that use your real account data to give personalized guidance on saving, investing, and day‑to‑day money choices.
Get StartedProgress Tracking
Visual dashboards showing how your saving, investing, and net worth are changing over time, along with your behavioral improvements.
Get StartedDaily Check In
A simple daily touchpoint that keeps you aware of what matters most financially without overwhelming you.
Get StartedOne plan. 7‑day free trial. Whole financial you.
Simple, all‑in pricing. Full features, no hidden fees.
Premium
- AI coaching tuned to your real accounts
- Insights across spending, investing, and behavior
- Coach credits when you need guidance
- Secure Open Banking connections
- Habits and progress tracking built in
No charge today · Cancel anytime
Your Questions Answered
Common questions asked by our first time users
Stop fighting your finances alone.
Use PsyFi today!
Connect your accounts, get AI coaching, and use behavioral science to make better money decisions with less effort.
Get StartedTake PsyFi with you
Your money coach in your pocket. Download the app on iOS and Android.