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Who backs PsyFi's science?
We're built on real science, not guesswork. Our scientific advisory board includes leading behavioral psychologists from the University of Toronto, including Professor Michael Inzlicht from the Rotman School of Management and the Schwartz Reisman Institute for Technology & Society. Every psychological technique we use is grounded in peer-reviewed research and behavioral economics.
What makes PsyFi's technology unique?
We hold a patent-pending artificial intelligence engine that codifies over 85 proven psychological techniques into personalized coaching. We are not a vibe coded off the shelf fintech, it's a proprietary system developed in partnership with leading AI product leaders and psychology academia. We have filled 7 additional utility patents across the US, EU, and Canada to protect our innovations. Our competitive advantage isn't just in the product; it's in the patented psychology engine that powers personalized, behavior-changing recommendations unique to your financial personality.
How is PsyFi advancing the field of financial wellness research?
We stand on the shoulders of AI, Psychology, Consumer Behavior, and wellness researchers, it's only fair we give back to the community. We're committed to deepening the science of financial wellness. A portion of your subscription directly funds ongoing psychology research and studies exploring the intersection of behavioral finance, mental health, and financial outcomes. We partner with academic institutions to publish peer-reviewed research, contribute to the body of knowledge around financial wellness, and help the industry move beyond profit-driven product design toward genuine human flourishing. These studies then make their way back into PsyFi as features. By choosing PsyFi, you're investing in a mission that advances financial psychology for everyone.